Adora is a platform designed to protect Israeli consumers from deceptive dropshipping practices in online shopping. The system automatically identifies suspicious e-commerce websites advertised through social media platforms, displays real-time warnings when users visit potentially risky sites, and helps users find cheaper alternatives for the same from other online marketplaces.

The system analyzes thousands of advertisements daily from Meta's Ad Library, covering platforms such as Facebook and Instagram. It identifies potentially deceptive practices including fake discounts, misleading product descriptions, inflated prices, and unusually long shipping times commonly associated with dropshipping stores.

Adora also addresses emotionally manipulative advertising that exploits sensitive themes, such as support for soldiers, “life-saving” products, or fabricated store closures, to pressure consumers into impulsive purchases. By combining automated analysis, AI, and pattern recognition, Adora helps users recognize potentially risky websites, compare prices with cheaper alternatives, and make more informed purchasing decisions.

We developed Adora as a browser extension for Google Chrome on PC and Safari on macOS and iOS, allowing users to receive warnings, price comparisons, and relevant information directly while browsing.